Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It has 16 chapters, and carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Author: Selena Silva
Customer centricity is about organizational transformation making the customer the focus of business decisions, processes, product development, services, and procedures. It has eight chapters and covers topics: customer centricity, being a customer service representative, managing a customer service team, and using a contact center.
Entrepreneurship and Innovation Toolkit (Swanson, 2020) – LibreTexts (CC BY-SA) This textbook is designed for upper-year undergraduate students and graduate students studying fundamental entrepreneurship concepts. It has ten chapters covering key topics of entrepreneurship such as opportunity recognition, business model, financing, and innovation. Available in pdf, online, eReader, and common cartridge
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It has eight chapters walking through the steps to develop the plan.
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. It has 15 chapters covering key topics of entrepreneurships such as: opportunity recognition, business model, financing, ethics, invention, and innovation. OpenStax indicates that this book has been used in over 200 classrooms. Ancillaries may be available with an account.
A gap exists in management curricula between conventional business practices that assume infinite resources and safe waste disposal on the one hand, and the sustainability innovation that today’s new market conditions demand. There are now well-developed and vetted frameworks, analyses, and tools, such as cradle-to-cradle design, green chemistry, industrial ecology, The Natural Step, and markets …
Entrepreneurship and Sustainability, v. 1.0 (2012, Larson) (CC BY-NC-SA 3.0)Read More »
Entrepreneurs who are interested in creating social NGOs would benefit from this book. This handbook will guide students through the steps of starting and operating an NGO. The online version includes several translations such as Arabic, Chinese, French, Persian, Portuguese, Russian, and Spanish. Available in PDF and online.
This textbook provides context and essential concepts for business students to understand what an information system is, how it is built for businesses to run their companies, and develop competitive advantages. This book is divided into three parts. Part 1 discusses what an information system (IS) is and its components. Part 2 discusses how people …
Information Systems for Business (Pham et al., 2021) – LibreTexts (CC BY-NC)Read More »
Foundations of Business Law and the Legal Environment (Saylor Foundation – PDF) (CC BY-NC-SA) This textbook has 32 chapters and provides a comprehensive view of the legal issues in the business environment. It covers a wide range of topics such as laws and business, ethics, the court system, constitutional law, administrative law, contracts, criminal law litigation, …
Foundations of Business Law and the Legal Environment (Saylor Foundation) (CC BY-NC-SA)Read More »
Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in 14 chapters in a streamlined manner and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows …