Note: The version by the University of Minnesota Libraries Publishing Services is unpublished as of 12/31/24.The book has 14 chapters and teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.
Author: Selena Silva
The book is intended to be a capstone course. It has 15 chapters and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.
International Business (Carpenter and Dunung, 2011) – Saylor Foundation PDF (CC BY-NC-SA) The book has 15 chapters and covers various key aspects of global business such as world economies, monetary system, capital marketing, importing and exporting, global supply chain.
Except where otherwise noted, all material in Boundless courses is licensed under a CC BY-SA license. Click the words “Licenses and Attributions” at the bottom of each page for copyright and licensing information specific to the material on that page. The Boundless Marketing textbook has 17 chapters and is a college-level, introductory textbook that covers …
It has 23 chapters, and carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the …
Introducing Marketing (Burnett, 2019) – BCcampus (CC-BY)Read More »
Note: The version by the University of Minnesota Libraries Publishing Services is unpublished as of 12/31/24.Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It has 16 chapters, and carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, …
Principles of Marketing (Saylor Academy, 2012) (CC BY-NC-SA)Read More »
Customer centricity is about organizational transformation making the customer the focus of business decisions, processes, product development, services, and procedures. It has eight chapters and covers topics: customer centricity, being a customer service representative, managing a customer service team, and using a contact center.
Entrepreneurship and Innovation Toolkit (Swanson, 2020) – LibreTexts (CC BY-SA) This textbook is designed for upper-year undergraduate students and graduate students studying fundamental entrepreneurship concepts. It has ten chapters covering key topics of entrepreneurship such as opportunity recognition, business model, financing, and innovation. Available in pdf, online, eReader, and common cartridge
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It has eight chapters walking through the steps to develop the plan.