Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization’s goals and objectives.
Category: JOUR 150
This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations at no or very nominal cost. It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and …
The Evolving World of Public Relations (NSCC and Martinelli, 2021) (CC BY-NC)Read More »
Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication. NOTE: This textbook is currently under revision, so you may notice content moving or changing.
This book is authored by Ohio State University lecturer, Jasmine Roberts, who has drafted an incredibly informative and detailed breakdown of the public relations origin, role in society and trends.