Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization’s goals and objectives.

Thursday, June 5, 2025 from 2:00 pm – 3:00 pm In the Project Leadership Webinar Series, resources and strategies for facilitating an Open Educational Resource (OER) project will be shared. Part 6 centers on building institutional capacity through training, collaboration, and support systems. Participants will explore how to sustain OER growth through professional development, accessibility, …

Project Leadership Webinar Series. Part 6: Training, Collaboration, and Support SystemsRead More »

Public Relations Case Studies: Strategies & Actions provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and …

Public Relations Case Studies: Strategies and Actions (Schechter) (CC BY-NC-SA)Read More »

This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations at no or very nominal cost.  It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and …

The Evolving World of Public Relations (NSCC and Martinelli, 2021) (CC BY-NC)Read More »

This is a website full of classroom activities to help students review or learn fact-checking skills in a campus newsroom.. Ancillaries range from nline lesson plans, video lectures, discussion questions and other classroom activities. Development of this website concept funded in part by RTI International and the Rita Allen Foundation via the Misinformation Solutions Forum …

Check, Please! Starter Course for Fact Checkers (CC BY)Read More »

This free and open textbook teaches college-level journalism students to become information experts. Using the themes of credibility and information literacy, the book helps today’s students, who start out all their research with Google and Wikipedia, to specialize in accessing, evaluating, and managing information that often is not accessible through Google searches. The book includes …

Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students (Bobkowski and Younger, 2018) (CC BY-NC)Read More »