Except where otherwise noted, all material in Boundless courses are licensed under a CC BY-SA license. It has 16 chapters covering topics such as organizational theory, culture, behavior, and structure, leadership, and ethics. PowerPoint files and quizzes are available.
Author: Selena Silva-Ortega
Small Business Management in the 21st century (Cadden, Lueder, 2012) – PDF (CC BY-NC-SA) The book has 15 chapters and covers key aspects of small business management that small business owners need to know.
Note: The version by the University of Minnesota Libraries Publishing Services is unpublished as of 12/31/24.The book has 14 chapters and teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.
The book is intended to be a capstone course. It has 15 chapters and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.
International Business (Carpenter and Dunung, 2011) – Saylor Foundation PDF (CC BY-NC-SA) The book has 15 chapters and covers various key aspects of global business such as world economies, monetary system, capital marketing, importing and exporting, global supply chain.
Except where otherwise noted, all material in Boundless courses is licensed under a CC BY-SA license. Click the words “Licenses and Attributions” at the bottom of each page for copyright and licensing information specific to the material on that page. The Boundless Marketing textbook has 17 chapters and is a college-level, introductory textbook that covers …
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It has 23 chapters, and carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the …
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Note: The version by the University of Minnesota Libraries Publishing Services is unpublished as of 12/31/24.Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It has 16 chapters, and carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, …
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Customer centricity is about organizational transformation making the customer the focus of business decisions, processes, product development, services, and procedures. It has eight chapters and covers topics: customer centricity, being a customer service representative, managing a customer service team, and using a contact center.