Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more …
Category: Business
Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their …
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Fundamentals of Business Law (Randall et al., 2020) – Pressbooks (CC BY)This book is an introductory survey of the legal topics required in undergraduate business law classes. It exceeds the requirements for BUS-125 course. It is available online, word doc, and pdf formats on Open Textbook Library. It has been extensively reviewed in Feb 2021 …
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Introduction to Business (OpenStax) – LibreTexts (CC BY 4.0) Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range …
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling …
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This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to …
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Principles of Management (OpenStax) – LibreTexts (CC BY 4.0) Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline. Key topics include the role of business, the …
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Note: The version by the University of Minnesota Libraries Publishing Services is unpublished as of 12/31/24.In 16 chapters, Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and active leadership.
Except where otherwise noted, all material in Boundless courses are licensed under a CC BY-SA license. It has 16 chapters covering topics such as organizational theory, culture, behavior, and structure, leadership, and ethics. PowerPoint files and quizzes are available.
Small Business Management in the 21st century (Cadden, Lueder, 2012) – PDF (CC BY-NC-SA) The book has 15 chapters and covers key aspects of small business management that small business owners need to know.