Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more …
Category: Marketing
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling …
The Power of Selling (Anonymous, 2020) – LibreTexts (CC BY-NC-SA)Read More »
Except where otherwise noted, all material in Boundless courses is licensed under a CC BY-SA license. Click the words “Licenses and Attributions” at the bottom of each page for copyright and licensing information specific to the material on that page. The Boundless Marketing textbook has 17 chapters and is a college-level, introductory textbook that covers …
Boundless Marketing Courses (Boundless, Lumen Learning)Read More »
It has 23 chapters, and carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the …
Introducing Marketing (Burnett, 2019) – BCcampus (CC-BY)Read More »
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. Content originally pulled from Saylor Academy.
Customer centricity is about organizational transformation making the customer the focus of business decisions, processes, product development, services, and procedures. It has eight chapters and covers topics: customer centricity, being a customer service representative, managing a customer service team, and using a contact center.