Tuesday, February 10, 2026 from 2:00 pm – 3:00 pm
Watch the “Why OER Marketing Matters (and How to Start)” recording
Access the “Why OER Marketing Matters (and How to Start)” slides
Creating or curating OER is only part of the work of a local OER lead — helping others find and understand OER it is just as important. This webinar introduces the importance of marketing OER on campus and how it supports awareness, buy-in, and sustainability. Participants will gain a foundation for thinking strategically about OER messaging, even with limited time or resources.
Student evaluating quality of OER
- Citation: Cuttler, C. (2019). Students’ Use and Perceptions of the Relevance and Quality of Open Textbooks Compared to Traditional Textbooks in Online and Traditional Classroom Environments. Psychology Learning & Teaching, 18(1), 65–83. Link/DOI: https://doi.org/10.1177/1475725718811300
- Lantrip, J. C., & Button, M. (2025). Comparing a Faculty-Created OER and Commercial Textbook: Student Outcomes and Perceptions. Open Praxis, 17(3), 561–578. Link/DOI: https://doi.org/10.55982/openpraxis.17.3.897
- Panday-Shukla, P. (2024). Comparing an open educational resource and a traditional textbook: Learner outcomes and engagement. Foreign Language Annals, 57, 425–449. Link/DOI: https://doi.org/10.1111/flan.12727
- Colvard, N. B., Watson, C. E., & Park, H. (2018). The impact of open educational resources on various student success metrics. International Journal of Teaching and Learning in Higher Education, 30(2), 262-276.