Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization’s goals and objectives.
Author: Amy Liao
Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication. NOTE: This textbook is currently under revision, so you may notice content moving or changing.
This book is authored by Ohio State University lecturer, Jasmine Roberts, who has drafted an incredibly informative and detailed breakdown of the public relations origin, role in society and trends.
This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations at no or very nominal cost. It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and …
The Evolving World of Public Relations (NSCC and Martinelli, 2021) (CC BY-NC)Read More »
Monday, July 7, 2025 from 3:00 pm – 4:30 pm Watch the “ADAPT Level 4 – Question Banks and ADAPT Canvas Integration” recording Access the “ADAPT Level 4 – Question Banks and ADAPT Canvas Integration” presentation slides In this webinar, you’ll learn how to organize your activities into question banks for randomized assessments and explore …
ADAPT Level 4 – Question Banks and ADAPT Canvas IntegrationRead More »
The Environment in the Age of the Internet: Activists, Communication, and the Digital Landscape is an interdisciplinary collection that draws together research and answers from media and communication studies, social sciences, modern history, and folklore studies. Edited by Heike Graf, its focus is on the communicative approaches taken by different groups to ecological issues, shedding …
The Environment in the Age of the Internet (Graf) – LibreTexts (CC BY)Read More »
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.
Understanding Media and Culture will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology but will challenge students to do their part in shaping that future.
This course will examine public opinion and assess its place in the American political system. The course will emphasize both how citizens’ thinking about politics is shaped and the role of public opinion in political campaigns, elections, and government.